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May 23 2016


SEO and Website design - The Key to Increasing visitor count and Business Branding

Honolulu SEO
The conclusion to setting up a successful online business is to get as much targeted traffic as you can to your web page. However, this is easier said than done because there is not one strategy you can apply. Website owners do consider SEO because it helps climb google rankings, but website design is a component that is often neglected. It's only worked on for the sake of aesthetics.

Hawaii Web Design
If you want to know how SEO and web site design can impact your growth potential being a business, you should keep reading.

Good Website Design

Website design determines user experience, hence, is significant. Bad user experience will eat into traffic.

Load time - The layout, the visuals and style elements have a major say in how rapid your website loads. Slow-loading websites are a major put off. Studies show that people wait for only 3-5 seconds for any page to load. When it doesn't, they switch.

Layout - Very busy and complex layouts complicate a person's eye. How you structure your articles also affects your ability to built trust. Important content should be visible at a glance; put it front and center. Having to click through repeatedly can get very annoying. Keep everything readily available.

Visuals, font and palettes - It is advised you don't use stock photography. Also, don't use too many visuals on page; it gives a cluttered look. Avoid premade templates; make use of a designer to craft a design that reflects the motto and practices of the business. Small and excessively cursive font styles are difficult to read. The color scheme you decide on should not be too jarring nor to dull. Keep your look and feel consistent throughout. Use colors strategically across your website with bolder colors for headlines.

Mobile optimization - Due to the multi-functionality of smartphones, we employ it for making phone calls, texting, chatting, checking emails and web browsing as well. Hence, responsiveness to mobile platforms will be the watchword. Otherwise, you will have to setup and maintain two sites also it can get quite overwhelming.

Pop-up advertisements - Even though you are looking to monetize your website with all those ads, it's distracting if a person suddenly pops up as you were engrossed in reading. If you must include ads, have them in prominent places but not where they would interfere with other activity.

Use HTML5 to boost page views.
When designing your website, opt for design trends which will stand the test of time; those you won't must keep upgrading.


Search Engine Optimization (SEO) takes care of this content aspect of your website. It is the SEO practices that will get you exposure on search engines like google.

To start with, create rich content, that's informative, easy to understand, authentic and reliable.

Instead of saying everything using one page, plan a particular topic for each page. Target a particular keyword for every page. This plan helps because the internet search engine bots crawl from one page to the next when indexing websites.

Lookup the list of high ranking keywords for your respective niche and can include them in post-content and meta-tags. It will also be included in the title and Meta description. Keywords strengthen your content to be found.

Split up your content so that it is simpler to read. Use bullets and numbering. Use subheadings in order that website visitors can choose what they need to read rather than needing to read everything. Divide this content into paragraphs.

Don't be the product, buy the product!